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Work · 2023 — 2026

Work that
worked.

Six launches, three industries, one standard: beautiful pages that move commercial numbers. Every case below shipped on time and is still live.

A neat workspace featuring a sketchpad with wireframes, a smartphone, and a keyboard on a wooden desk. Halcyon & GreyBrand + booking site · Hospitality · +212% direct bookings2026 A creative workspace featuring UI design plans, pencils, a smartphone, and other office tools. Fieldnotes Paper Co.E-commerce + art direction · Retail · 3.1× conversion2025 Designer drafting sketches on graph paper with smartphone and pencils on a wooden desk. Meridian HealthProduct site + system · SaaS · 3× demo requests2025 Creative design of workspace with couch between tables and armchairs under ceiling with hanging lamps in daytime Atelier NordIdentity + portfolio · Architecture · 2 Awwwards SOTD2024

Case notes

What changed, in numbers

Halcyon & Grey · Hotels

From brochure to booking engine

Editorial room stories, a three-click checkout and photography direction across 9 properties. Direct bookings +212%, OTA fees down by a third.

Fieldnotes Paper Co. · Retail

Paper goods, digital ease

A tactile shop with giant type, honest photography and one-thumb checkout. Conversion 3.1×, average order +34%, returns halved.

Meridian Health · SaaS

Complex product, clear story

Messaging sprint plus a docs-grade design system. Demo requests tripled, sales cycle shortened by 11 days.

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