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Journal · Thinking in public

Notes from
the floor.

Short, opinionated pieces on positioning, typography, portfolios and process — written by the people doing the work.

Designers keeping a shared system tidy across desks Systems · 5 min · June ParkDesign systems that survive real teamsTokens, components and rules that hold up when five people ship at once. Team sketching homepage ideas on a whiteboard wall Strategy · 5 min · Theo MarshHomepages that read like headlinesOne brave sentence, one proof point, one action — what converts above the fold. Close-up of a notebook with wireframe sketches and a smartphone on a wooden desk. Process · 6 min · June ParkWhy every project starts on paperWireframes lie less than mockups. Our paper-first ritual, and the three questions it answers. Two professionals brainstorming digital marketing ideas on a whiteboard. Strategy · 5 min · Theo MarshPositioning is one brave sentenceIf competitors could say it, it isn't positioning. How we find the line they can't cross. Two coworkers engaged in a productive strategy meeting at a modern office desk. Opinion · 4 min · Priya NairYour hero is a headline, not a movieAutoplay isn't a value proposition. What actually converts above the fold in 2026. Hand holding smartphone over app design sketches on papers, top view. Craft · 8 min · June ParkThe 90-second portfolio testArt-directing case studies so scanners become readers — and readers become enquiries. From above of faceless female designer in knitted sweater sitting at wooden table with sheet of paper while drawing with pencil Playbook · 7 min · Marcus BellMembership, done rightWhen a design subscription beats hiring — and the three signs it won't. Detailed close-up of a hand-drawn wireframe design on paper for a UX project. Engineering · 5 min · Theo MarshSub-second is a featurePerformance budgets, honest analytics and why speed is the cheapest conversion lift.

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