Journal · Strategy · 5 min · Theo Marsh
Homepages that read like headlines
Your hero is a headline, not a movie — what actually converts above the fold.
The short version
One brave sentence, one proof point, one action. Autoplay isn't a value proposition — a headline a buyer can repeat in the lift is.
Test it in 90 seconds
Show the hero to someone outside the project for five seconds, then ask what you sell and who it's for. If they hesitate, the sentence isn't true yet.